Joy of Tech cartoonGreenwashed, greenwashing, greenwash. That’s a new word coined and coming into use.

What’s it mean?

It is the practice of every company, product, and P/R firm using environmental issues to make themselves ‘look good’ by being ‘green’ whether it is, or not. It’s just spin. They find a way to make their product look like it is somehow going to save the planet, even (and usually the case) if it has nothing to do with it.

I first heard it and thought “Here we go, another buzzword like ‘monetize.'” I’m sure it will be. Remember I told you so…