Al's Blog-o-Sphere

I’m sure people who work in sales ask themselves all the time “Why do people never call back when I call them?”

Here’s why. I had to renew my car insurance this month. I received the bill from my current policy and wanted to compare rates. So when I saw some ad or heard something about insurance in a radio ad, I went to a website and looked for a quote. I don’t remember where I was, or how I got there, but I answered some questions and expected a reply. The amount of information you need to give to get a auto policy is considerable. I felt a bit uncomfortable with it, but at least I didn’t have to give a VIN number, so I guess it could have been for any similar cars. Continue Reading…

Greenwashed, greenwashing, greenwash. That’s a new word coined and coming into use.

What’s it mean?

It is the practice of every company, product, and P/R firm using environmental issues to make themselves ‘look good’ by being ‘green’ whether it is, or not. It’s just spin. They find a way to make their product look like it is somehow going to save the planet, even (and usually the case) if it has nothing to do with it.

I first heard it and thought “Here we go, another buzzword like ‘monetize.'” I’m sure it will be. Remember I told you so…